A couple of months back, Roger Federer became only the seventh billionaire athlete in the world. While most of that boils down to what the Swiss maestro did with the tennis racquet and his charm away from the tennis court, some of it is also a result of the deals that his longtime agent Tony Godsick cracked on his behalf. One of those industry-defining deals happened in 2018 when Federer was close to retiring and Nike had opted to end their partnership after 24 years. Now, in a podcast with former tennis ace Andy Roddick, Godsick has revealed how he landed—with an assist from Anna Wintour of Vogue magazine’s editor-in-chief—a $300-million contract for a 10-year partnership with Japanese clothing chain Uniqlo, even though Federer was close to retirement in a couple of years.

The Nike-Feder

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