Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries , on Thursday announced the relaunch of the iconic sachet personal care brand Velvette in a new and contemporary avatar.

The refreshed Velvette portfolio features a range of premium soaps, shampoos, conditioners, shower gels, body lotions, and talcum powders. The relaunch comes in collaboration with the CK Rajkumar family, which had signed an MoU with RCPL in February to revive the heritage shampoo brand.

“This is also a reflection of the remarkable contributions of the CK Rajkumar family in developing and nurturing the brand over the years,” said T Krishnakumar, Director, Reliance Consumer Products.

Originally launched in 1980 by CK Rajkumar, founder of Sujatha Biotech, Velvette became a househo

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