Key Takeaways

User-generated content (UGC), employer-generated content (EGC) and creator-generated content (CGC) each play a distinct role within a broader content strategy.

UGC brings authenticity, EGC adds credibility and CGC expands reach and brings a storytelling layer that helps your product break through to new audiences.

The most effective strategies blend all three, using them together to create a fuller, more holistic narrative.

In marketing, acronyms have a way of multiplying. Just when you’ve wrapped your head around one, two more seem to appear. UGC, EGC, CGC — it can feel like jargon for the sake of jargon. But if you step back, these three terms represent some of the most meaningful shifts in how brands are creating and distributing video content today.

UGC stands for u

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