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Hyderabad: The Economic Times Brand Equity will launch Brand World Summit – South on December 5, 2025, in Chennai, marking the first regional chapter of its marquee marketing conclave. The inaugural summit brings togethe r India’s leading Chief Marketing Officers, media planners, and brand custodians to address a strategic gap: how to unlock South India’s Rs 50,000 crore advertising market, which operates on fundamentally different consumer behaviours and media consumption patterns than the rest of the country.

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The expansion recognizes South India as a market contributing an estimated Rs 50,000 crore to India’s total advertising expenditure of Rs 1,64,137 crore. Despite representing nearly one-third of the national advertising

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