The cruise industry is riding a wave of lasting demand and exponential growth. To keep the momentum going, most companies target passengers with social media marketing, email campaigns, loyalty programs, and influencer or celebrity partnerships.

Virgin Voyages, however, is betting on a new approach that completely changes how the company operates. The cruise line recently announced a partnership with Google Cloud to deploy more than 50 specialized AI agents through the Gemini Enterprise platform—a tool designed to streamline marketing and sustain its record-breaking sales streak.

While the move is a big step for the cruise industry, many travelers remain skeptical about the rising popularity of generative AI in the tourism sector. Here’s how Virgin Voyages plans to use these new AI agent

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