The Election Commission of India (ECI) has directed political parties to refrain from misusing artificial intelligence (AI)-based tools to create deepfakes that distort information or spread misinformation on social media platforms.

“Further, all political parties and their leaders, candidates, and star campaigners shall take necessary measures for prominent labelling of AI-generated/synthetic content, if any, being shared for campaigning through their social media platforms or in the form of advertisements using clear notations such as ‘AI-Generated’, ‘Digitally Enhanced’, or ‘Synthetic Content’,” the ECI said in a statement.

A strict watch is being kept on social media posts to ensure that the election atmosphere is not vitiated. The Commission has made elaborate arrangements for effec

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