Converse is catering to “Bluey” fans of all ages and letting them get creative with their shoes with a customizable collection through Converse By You, launching Oct. 16.

Via a creative partnership between BBC Studios, Ludo Studio and Converse, the customizable By You platform offers a palette of options inspired by Bluey. Customers can begin the journey with the Chuck Taylor All Star Hi in unisex, youth or infant sizing, then choose from a selection of colors including black, white, blue and orange for the upper, tongue and heel. The base elements can be mixed and matched to establish either stark contrast or a subtle tonal design.

Finishing touches and Bluey-inspired art allow for more personalization. There are four lace color options and eyelet finishes are offered in black, gol

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