On TikTok , experimental glam is often met with resistance. Although beauty lovers have managed to carve out their own space on the platform, makeup content often inevitably reaches an audience outside of the community’s target demographic. As a result, bold beauty trends like “birthday makeup” have become a meme for men on the app to poke fun at. “Your face is not a canvas, stop painting it like Picasso,” one user says about the trend.

While birthday makeup isn’t an easily-defined look, it’s typically categorized by dramatic eye looks consisting of cut creases, glitter or bright shadow and high-coverage foundation . For makeup fans, birthdays are an opportunity to play with new techniques and elevate their otherwise simple everyday glam.

@autumnmarys heard a man complain about

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