When Kohl’s Corp. executives say they’ve “evolved” the holiday game plan, they’re likely underplaying the extent of change.

Compared to last year, Kohl’s 2025 holiday assortment has been simplified with a “narrow and deep” approach. Intensified presentations of proprietary brands, Sephora gift sets and fragrances, and trees, ornaments, lights, inflatables and seasonal decor housed in the store’s “tree farm” section are all surfacing. And the holiday marketing will start at the end of October, a week earlier than last year, with actress Ellie Kemper, known for her roles in “The Office” and “Unbreakable Kimmy Schmidt,” returning as the “Kohl’s Mom,” a central figure in the campaign.

In addition, Black Friday deals start the Sunday before and this year get extended by a day to the Saturday

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