SUSTAINABLE EFFORTS: The pursuit of sustainable materials is a journey that requires time, dedication and innovation. Many brands take this path, but few manage to overcome the challenges and achieve results.

Qwstion, a Swiss backpack brand founded by Christian Kägi in 2008, is one such brand that has successfully navigated this journey. Over the past decade, the brand has dedicated itself to creating sustainable materials, and a key milestone was reached with the discovery in 2015 of the abacá plant. After years of research and development, the brand launched Bananatex in 2018, a revolutionary material made from abacá fibers cultivated regeneratively in the Philippines.

The production process of Bananatex starts from the fibers. The abacá fibers are harvested three times a year, cut, s

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