Levi Strauss raised its full-year sales and profit forecasts on Thursday, banking on strong demand for wide-leg denim bottoms in Europe and the Americas despite higher tariffs.

The denim-maker now expects fiscal-year 2025 organic net revenue from continuing operations, excluding Dockers , to rise about 6%, compared to its prior target of a 4.5% to 5.5% increase.

Retailers including Levi, American Eagle Outfitters and Abercrombie & Fitch have benefited from a resurgence in Y2K-inspired styles and casual wear, with Gen Z and younger millennials driving sales of baggy, loose-fit apparel.

Levi has leaned into full-price sales through its direct-to-consumer channel, broadened its product offerings and kept a tight leash on stock-keeping units, or SKUs, an industry term for inventory.

See Full Page