Madison Communications has approached the Delhi High Court to quash the Competition Commission of India’s (CCI) antitrust probe into the ad‑agency sector, alleging its top executives were interrogated during March raids without legal counsel and that the regulator has violated procedural safeguards, as per a Reuters report.

In March, CCI raided the offices of Madison and other major advertising agencies and broadcasters on suspicion of collusion involving advertising rates and discounts — one of the broadest regulatory crackdowns ever in India’s ad industry. Advertisement

The investigation was triggered by a leniency application submitted by Dentsu in early 2024, which reportedly revealed evidence of coordination via messaging platforms. Madison’s filing, submitted October 8, seeks no

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