One of the most vocal and potentially powerful boosters in college sports lashed out at conference commissioners for stymieing changes he thinks could save the rapidly changing industry, and then the commissioners barked back, with one of them saying the booster's views “reflect a fundamental misunderstanding of the realities of college athletics.”

The spat sprang from Texas Tech billionaire head of regents Cody Campbell's argument Thursday about how the proposed pooling of college TV rights could feed additional billions into school coffers, but that progress is being held back because “the conferences are all represented by commissioners who are very, very self-interested.”

“The commissioners don’t really care what happens at the institutional level,” Campbell said at a panel discussio

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