Taresh Gupta

tareshgupta042@gmail.com

The financial story of Jammu has often been told in terms of limitations: seasonal dependence on pilgrim tourism, a modest industrial base, and recurrent disruptions from natural disasters. Yet to see it only through these lenses is to miss the deeper reality. Jammu is not a stagnant economy; it is an evolving one. The region has shown again and again that even when setbacks arrive, whether in the form of floods, closed roads, or dips in visitor numbers, it possesses the resilience to recover and, more importantly, the potential to thrive.

The true challenge is not whether Jammu can survive, but how it can transform its seasonal prosperity into durable growth. And the good news is that the building blocks of such a transformation are already visible

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