PHARR, Texas (ValleyCentral) — Partners from both Texas and Mexico celebrated the start of a new produce season at the Pharr international bridge Thursday morning.

The Pharr International Bridge has been facilitating trade for 28 years and is known as the top bridge for produce crossing in the nation.

Meanwhile, the produce industry is facing something different this season: a 25% tariff on Mexican imports. Key players say now is the time to strengthen North American trade.

22 million pounds of fresh produce cross the Pharr bridge every day.

Under the Trump administration, produce from Mexico is facing a 25% tariff.

"One thing is for sure, trade will continue," said Luis Bazan, Pharr International Bridge Director.

Bazan said the U.S. needs to strengthen its relationship with Mexican

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