Like any other election in the last decade, especially after 2014 Lok Sabha polls, the 'Modi factor' looms large over the 2025 Bihar Assembly elections also. Though, its influence is complex, conditional, and contested. While Prime Minister Narendra Modi still remains a central campaign figure for the NDA in Bihar, his appeal must be in sync with caste coalitions, regional & political aspirations and electoral engineering. In all this, BJP can't afford to ignore youth anxiety and economic upliftment of one the least developed states of the country.

Leveraging the Central brand

One clear asset for the BJP is Modi’s clean image and pan-India influence. The NDA has repeatedly invoked central schemes, national momentum, and Prime Minister Modi’s leadership in campaign messaging.

In just the

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