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Once a common sight in bathrooms across the nation, pastel-coloured toilet rolls in shades of peach, mint, and baby blue have now become a thing of the past. But what led to the quiet exit of this once-beloved product from our supermarket aisles? ‌

The downfall of the coloured loo roll wasn't a sudden occurrence, but rather a gradual decline driven by health fears, environmental concerns, and evolving consumer preferences. ‌

From the 1970s through to the early noughties, coordinating your toilet paper with your bathroom decor was seen as a mark of a well-thought-out home. Manufacturers provided a spectrum of options, allowing for a harmonious blend of practicality and Farrow and Ball-esque coordination. ‌

However, as we entered the new millennium, these co

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