Truer lyrics haven’t been sung than A$AP Rocky ’s “Peso” when he proudly asserts: “I be that pretty motherf*cker, Harlem’s what I’m reppin’” Initially spit in the studio 14 years ago now (!!) on his Live. Love. ASAP mixtape from 2011, the bar just might be the most accurate representation of the rapper’s artistry and approach.

Even at his only ascending global superstardom, the boundless multihyphenate has never lost sight of his Concrete Jungle hometown. Take one look at (or listen to) the rapper, and Harlem is all over him. From his fine-tuned Flacko finesse to his lyrical dexterity and sickeningly smooth swagger, the uptown New York energy fuels everything Rocky does.

As his creative pursuits continue to expand, the artist’s role as PUMA ’s Creative Director remains a rock

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