VMPL

New Delhi [India], October 10: Seeing an unexplained dip in organic--or a plateau that used to be a steady climb? You're not imagining it. What's changed isn't one company or one feature; it's the whole landscape. Search results are richer, social feeds move faster, marketplaces are noisier, and more advertisers than ever are bidding for the same moments. The long tail that quietly fueled forecasts is harder to surface and harder to measure. Meanwhile, auctions are denser, CPCs are spikier, and creative fatigue hits sooner.

Open your analytics and imagine a slope where there used to be a staircase. Two forces explain the new reality. First, intent is satisfied in more places--search summaries, shopping modules, short video, and app-native answers--so fewer people need to click throu

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