Instagram is said to be “exploring” a dedicated TV app as part of its further investment into video. With a TV app, Instagram can target a new demographic who prefer to watch video content from their TV, while competing with the likes of YouTube.

Instagram chief Adam Mosseri confirmed the news this week while attending the Bloomberg Screentime conference . “If behavior [and] the consumption of these platforms is moving to TV, then we need to move to TV, too,” Mosseri said. He went on to state that the company was “exploring” a TV app.

“We’d like to figure out how to make sure that we show up in a compelling way on all the relevant devices,” Mosseri told Bloomberg . The company’s chief added that Instagram had been looking into a dedicated TV app years prior. Mosseri is also reported to b

See Full Page