Bhagavad Gita for All (BGFA), a rapidly growing faith-tech platform founded by entrepreneur Prithviraaj Shetty, has announced a collaboration with Indian cricketer Shreyas Iyer, who embodies focus, motivation, and calm even in the most intense moments, as per a release from BGFA.

The initiative highlights how ancient Indian wisdom is being reimagined as a tool for enhancing performance, achieving balance, and making informed decisions in high-pressure environments. With the global wellness economy projected to reach nearly $6.8 trillion in 2024, BGFA is positioning itself at the intersection of tradition and performance psychology.

Over the last ten months, Bhagavad Gita for All has experienced strong traction, with over 10,000 books purchased and more than 1 lakh users registered on the

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