Mumbai (Maharashtra) [India], October 10 (ANI): Sachin Tendulkar launched his brand under SRT10 Athleisure Pvt. Ltd TEN x YOU to promote fitness and sports in India, aiming to encourage children to play sports and transform the country into a sports-playing nation.

TEN x YOU, an insight-led sports and athleisure brand under SRT10 Athleisure Pvt. Ltd., co-founded by Sachin Tendulkar, Karthik Gurumurthy, and Karan Arora, on Friday announced its official launch.

Built on Tendulkar's 24 years of on-the-ground experience and his deep understanding of athlete needs, TEN x YOU brings together thoughtful design, global standards, and an unmatched focus on comfort, creating products truly made for Indian feet and bodies.

While speaking to ANI at the event, Sachin Tendulkar said, "The idea behind

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