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Slaying monsters: Nine has its job cut out against the US tech giants

Elizabeth Knight Business columnist October 10, 2025 — 11.15pm Advertisement

Nine Entertainment chief executive Matt Stanton is now one year into one of the most challenging jobs in corporate Australia.

He has behemoths like Google and Facebook/Instagram owner Meta eating into his company’s advertising revenue and content. And now the artificial intelligence pedlars, the OpenAI and Anthropics of the world, are also looking to pinch the company’s content to train their bots.

It’s an unholy pincer squeeze applied by cashed-up US companies that Stanton, and his peers, hope the federal government will have a remedy to.

Nine Entertainment chief executive Matt Stan

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