Why the Film ‘CLIKA’ Is the Start of ‘A Long-Term Effort to Tell More Stories’ to Uplift the Underrepresented

Before Jay Dee became the lead singer of pioneering trap corridos troupe Herencia de Patrones, the artist born Jesús Diego Orejel spent his days picking peaches in Northern California’s vast agricultural fields. The fuzz from the fruit often caused his skin to itch, a constant reminder of the grueling labor he dreamed of leaving behind to chart a future in music.

His journey from farmworker to frontman is at the heart of CLIKA [“The Gang”], a film executive-directed by Jimmy Humilde, founder and CEO of label Rancho Humilde. Due for release in January 2026 by Columbia Pictures in collaboration with Sony Music U.S. Latin and Sony Pictures, the movie offers an authentic look at the Mexican American experience while showcasing the corridos tumbados explosion of recent years — and the cultural