
Publicist Vanessa Santos is known by showbiz insiders as the "MAGA Whisperer," representing "conservative curious" celebrities whom she says "have been treated like garbage," according to a profile in Variety.
Santos launched her Washington, DC-based agency Renegade PR — whose tagline is "Rebel With a Cause" — in 2021, "at the height of industry conservatives being sidelined or canceled over their views on hot-button issues," Variety reports.
And while her most famous client is actress-turned-MAGA star Roseanne Barr, Santos also represents right-wing podcasters Matt Walsh and Tim Pool, as well as athlete-turned right-wing activist Riley Gaines — people who, Variety writes, "controversy-averse publicists wouldn’t touch."
Since President Donald Trump returned to the White House and "titans like Larry Ellison, Tim Cook and Jeff Bezos [cozied] up to the administration, conservatives have begun to shed their pariah status."
Santos seized on the opportunity immediately, knowing business was "going to bang," she says.
"That Michael Jordan quote, ‘Republicans buy sneakers too,’ lives in my brain,” Santos tells Variety. “Like, you can’t just cut off that many people.”
But not all Santos's clients are diehard Republicans. Former "Sopranos" actress Drea de Matteo is described as a "lifelong Democrat" but one who was dropped by her agent in 2021 when she spoke out against COVID vaccine mandates and has since emerged as a member of MAGA.
"Vanessa was a f—— tiger,” de Matteo says. “She flew here. She wouldn’t leave me alone. I was like, ‘Holy s——. I’ll let this kid run with this.’ And my life changed because of her. I never anticipated that I would ever be talking about what I believed in.”
Santos describes herself as a "proud Republican" who was inspired as a child by right-wing columnist Ann Coulter and says, according to Variety, that "she believes right-leaning voices shouldn’t cower just because their positions deviate from the Hollywood norm."
"I really want to foster the ability for people to talk about politics without fear of being canceled,” she says. “I’ve had a lot of conversations with celebrities who are conservative curious and want to speak out," she says.
Following the assassination of MAGA influencer Charlie Kirk, Santos says her biggest worry for her clients isn't cancellation anymore.
Former co-host of The View, conservative commentator Meghan McCain, also a Santos client, says, "I have someone that I don’t have to explain why I’m scared. Just having discussions with her about crazy people possibly showing up — I don’t have to explain to her, and it’s wonderful.”