Domino’s pizza chain is changing its logo – and it’s not afraid of keeping it red, white and blue.
The pizza chain has a new box design that doubles down on its decades-old color scheme that evokes the Star Spangled Banner. This time, it does it with a blue and white box that has “Dommmino’s” on the side – with the “mmm” part in the middle highlighted in red.
The redesign is part of Domino’s first makeover in a little more than a decade, and according to some marketing experts, reflects the shift in consumer attitudes away from so-called woke themes of social justice and intersectionality to something more inclusive and wholly American. 3
OK, it’s not the biggest display of patriotism ever expressed by a large company. But Fox Business’s Teuta Dedvukaj interviewed marketing experts