Coach chief executive officer and brand president Todd Kahn threw a book party Thursday night for the brand’s former CEO Lew Frankfort’s new book, “Bag Man: The Story Behind the Improbable Rise of Coach ” (Harvard Business Review Press, $32), which hits bookstores Tuesday.
The cocktail party took place at the Lew Frankfort Atrium at Coach’s headquarters at 10 Hudson Yards. Those in attendance included Joanne Crevoiserat, CEO of Tapestry; Stuart Vevers, Coach’s executive creative director; Veronica Swanson Beard; Veronica Miele Beard; Tanya Taylor; Karen Giberson; Avril Graham; Maryanne Grisz, and Freddie Leiba, along with Frankfort’s wife, Bobbie, and three children, Alana, Tamara and Sam.
In a conversation with WWD before the party, Frankfort spoke about why he wanted to write a book