PARIS — Contemporary presentations for spring 2026 took a more elevated step.

Take French brand Sandro, which staged its event at the Bibliothèque Nationale Richelieu, a venue previously used by LVMH Moët Hennessy Louis Vuitton brands Celine and Kenzo. The location signals the brand’s intent to strengthen its positioning in the accessible luxury space.

It’s the second time Sandro has decamped from its traditional showroom format to align with a major cultural institution and play up its French roots, and it was a significant marketing spend for the brand. Scores of influencers were on hand making content, posing in the library’s stacks and giving the clothes lots of social play.

The clothes were a wearable mix of collegiate and nautical influences with an upscale preppy twist. The high

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