Life insurers have urged the government and regulator to allow amortisation of distribution costs to offset the impact of GST rate cut on life policies. Insurance Awareness Committee (IAC-Life) chairperson Kamlesh Rao tells Narayanan V about the GST impact, the ‘Sabse Pehle Life Insurance’ campaign, and other industry issues. Excerpts :

What is the status of the ‘Sabse Pehle Life Insurance’ campaign?

The Life Insurance Council started this campaign with a commitment from all life insurance companies to run it consistently for at least three years. Our research shows that awareness of life insurance is not a problem at all. The bigger challenge is converting awareness into consideration. So, our campaign now focuses on product categories like term, savings, and retirement. We a

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