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Domino's has rebranded for the first time since 2012

The new logo features a vibrant take on the most recent design, and a new trademark "Dommmino’s"

Shaboozey sings a new jingle for the pizza chain

Domino's has unveiled a new logo – and a new jingle from country star Shaboozey .

On Wednesday, Oct. 8, the brand unveiled its new campaign — its first since 2012, per ADWEEK . The new logo features more vibrant shades of red and blue, a custom font called Domino’s Sans, and a new jingle from "A Bar Song (Tipsy)" singer Shaboozey.

The company has also updated the trademark to read "Dommmino’s," with an extra "mmm" in the middle. The pizza boxes now boast a simpler design with the brighter colors, and the boxes for Handmade Pan and Parmesan Stuffed Crust pizzas now feature

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