Former cricketer Sachin Tendulkar, with wife Anjali, and daughter Sara during the launch of a new sports footwear and apparel brand Ten X You, in Mumbai on Friday, Oct. 10, 2025. (Photo: Shashank Parade/PTI) Show Quick Read Summary is AI Generated. Newsroom Reviewed

Legendary cricketer Sachin Tendulkar on Friday launched his sports brand, 'Ten X You', at an event in Mumbai with a mission to transform India’s fitness landscape from the ground level. With this, Tendulkar begins another new innings beyond the cricket field to encourage every Indian to embrace an active lifestyle.

"I’m really excited today to have launched our brand Ten X You... This is very important for me, something that I experienced over the years—we have tried to incorporate and add a little more," Tendulkar said

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