PepsiCo's Lay's has become the latest in a series of household names that are redesigning their brand with a more modern edge.
PepsiCo announced the "largest brand redesign in Lay’s nearly 100-year history" on Thursday on the heels of Domino's revealing plans for its own rebranding attempt.
But Lay's isn't just updating the look of its products – it's also ensuring they are made with cleaner ingredients, aligning with the administration's health goals under its "Make America Healthy Again" initiative, as well as updating its packaging.
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The company said all of its core Lay’s products in the U.S. will be made without artificial flavors or colors from artificial sources by the end of 2025. Additional