Candidates in Montreal’s election got fast-tracked to a fit physique this week as a guerilla marketing campaign gave them the bodies of world-class speed skaters.

Posters showing the torsos of competitive speed skaters popped up at the beginning of the week in the Plateau Mont-Royal, Little Italy and downtown, placed directly below campaign posters for candidates of different parties. At the bottom of the mysterious posters are the words: “Que le plus rapide gagne” with a QR code.

The result, which makes the candidates look a bit like superheroes, has drawn chuckles and quizzical stares from passersby.

That’s exactly what Joel Mineau was hoping for. His company Balboa Sports is handling promotion and marketing for the ISU Short Track World Tour, an international speed skating event draw

See Full Page