Key Takeaways

Plan ahead for success — build out a calendar for the year ahead to give yourself ample time to develop promotions, secure necessary materials and generate buzz.

Create targeted promotions for a variety of channels — create a theme for your promotion and share it through a multi-channel campaign.

Get directly involved — consider sponsoring or hosting a local event, having a branded booth at a local festival or donating goods or services for a charity auction.

The numbers speak for themselves. Since the pandemic, consumer demand for live entertainment has surged with increased attendance and spending up 25% from 2019, according to Bank of America Institute . In fact, this year’s FIFA Club World Cup drove a 7% year-over-year rise in consumer spending in host market zip co

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