Professional football is almost a religion in Upstate New York. The Buffalo Bills fanbase, "Bills Mafia" may be one of, if not the greatest fanbase in all of professional sports. loading...

They constantly find ways to one-up themselves, but putting your profit margins at risk? That one's new even to me.

Big Bet Buffalo

Stores, restaurants, and bars giving things away if their sports team does well is nothing new. Usually, this involves a round of free drinks, or a free side of fries if a certain threshold is met. For Lake Effect Furniture and Mattress in Cheektowaga, however, they're taking the challenge one step further.

On November 2nd, the Buffalo Bills will take on the Kansas City Chiefs, a rematch of the AFC Championship which ended in heartbreak for the Bills. So, a promise

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