There’s no denying that Taylor Swift has changed the face of football — or its fandom at least. Ever since the pop megastar appeared at a Kansas City Chiefs game in September 2023 to root on her new beau, tight end Travis Kelce, NFL viewership among young women has skyrocketed. Games where Miss Americana is spotted regularly spike in all female demographics, from teens to college age to the over-35 set, per Nielsen and NBC ratings. With the power couple announcing their engagement in August, it’s likely the influx of new football fans will only grow — and the NFL ecosystem is shifting to serve this passionate female base. Here’s how football is enticing more women to tune in (and spend money).

Taking the Field

From refs to scouts to iPad-toting assistants, on-field jobs are increasin

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