TEN x YOU, an insight-led sports and athleisure brand under SRT10 Athleisure Pvt. Ltd., co-founded by Sachin Tendulkar, Karthik Gurumurthy, and Karan Arora, today announced its official launch. Built on Sachin Tendulkar’s 24 years of on-ground experience and his deep understanding of athlete needs, TEN x YOU brings together thoughtful design, global standards, and an unmatched focus on comfort -creating products truly made for Indian feet and bodies.

The launch event went beyond a conventional product showcase, offering an immersive experience that brought TEN x YOU’s philosophy to life. From gear storytelling zones and interactive product trials to candid content spaces, every touchpoint was curated to highlight the brand’s deep roots in sporting culture. Attendees experienced the design

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