Derek Jeter, the former Yankees legend and five-time World Series champion, has unveiled his plans to expand a high-performance sports business. He has done this by pointing out a vital approach that could reshape the athletic wear market. With Jeter’s reputation for excellence and perfection, the star’s current venture is ready to make an elite impact beyond MLB.
Derek Jeter has surprised his fans and all athlete lovers by posting an Instagram story where he posted a glimpse of his new venture. He posted, “ Our first store is now open at Short Hills Mall in NJ. Come visit! @greatnesswins ”. This is the milestone that is named as Greatness wins. Jeter partnered with e-commerce entrepreneur UNTUCKit founder Chris Riccobono. They also have ballet star Misty Copeland as their third partner