MrBeast Concerned That AI Slop Will Put Him Out of Business

When it comes to quality content that the whole family can enjoy, nobody is doing it like Jimmy “MrBeast“ Donaldson. As YouTube’s first billionaire, his thought provoking oeuvre spans classics like “I Helped 2,000 People Walk Again” and “Would You Risk Dying For $500,000?“

Arguments over the merits of his content — which often turn financially desperate people into living spectacles, lining Donaldson’s pockets but allowing him to pass along some fraction of the gains to better his subjects’ lives — have been rehashed for years.

But now, a telling new data point has emerged: Donaldson is worried that his niche could be threatened by AI.

Posting on X-formerly-Twitter over the weekend, MrBeast fretted that “when AI videos are just as good as normal videos, I wonder what that will do to You