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Iowa State coach Matt Campbell applauds Deion Sanders for reshaping Colorado’s identity

There’s a steadiness to Matt Campbell’s voice. It’s calm in tone, confident in message, and never swayed by the noise around him. But this week, as Iowa State turns the page from its 38–30 loss at Cincinnati, the Cyclones’ head coach couldn’t help but take note of the energy surrounding his next opponent.

“I think what he’s done is impressive,” Campbell said of Deion Sanders. “You’re talking about a program that was on tough times, and what he has given that program is life. Hope, belief, and conviction, I think you see that in this Colorado program right now, and that’s a tribute to him and his staff.”

Campbell’s respect carried weight. He pointed out that the Buffaloes, stil

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