For filmmaker Karan Johar, who not long ago sold a 50 per cent stake in his company to Aadar Poonawalla, the business of cinema is no longer as simple as it once was. Having spent three decades shaping mainstream Indian filmmaking, Johar now finds himself navigating a fast-evolving landscape , where audience tastes, viewing habits, and box office economics have shifted dramatically in the post-pandemic era.

In Karan's own words, it's a volatile time, one where he's often forced to prioritise profits over pure creative passion. Referring to his latest production, 'Homebound', the filmmaker admitted he may not be able to green-light another film like it, despite its worldwide critical acclaim and strong festival run, because it failed to draw audiences to theatres.

Should produce

See Full Page