By: Fred Smith

H-E-B has announced the promotion of Chief Operating Officer Roxanne Orsak to President, effective January 2026. She will succeed Craig Boyan, who will remain on the company’s board of directors and take on a senior advisor role before retiring at the end of 2026. Orsak joined H-E-B in 1988 as a store management trainee and has since held a variety of leadership roles across store operations, merchandising, procurement, format design, and more. She was appointed COO in 2022 and will become the first woman to serve as president in the company’s 120-year history.

“Roxanne is the clear and natural choice to become H-E- B’s next President,” said Howard Butt III, H-E-B CEO. “Her deep knowledge of our business comes from nearly four decades of leadership across many areas of the

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