Gut health is currently at the helm of the wellness world. From viral trends that often work better for likes than actual health to expert-backed routines, conversations around the gut have surged, and for good reason.

Finding the right wellness routine is almost like looking for a needle in a haystack. That doesn't mean there's none. The internet believes the latest 30-30-3 rule is one of those rarities. And this one’s for the gut!

The face behind the trend is a board-certified Harvard doctor and nutritionist Dr Amy Shah, who has over a decade of experience in gut and hormonal health. While it’s unclear whether the method has existed in other forms before, her viral reel brought it into the spotlight.

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