It further mandated that any AI-generated, digitally enhanced, or synthetic content used for campaigning must be clearly labelled as such to ensure transparency

The Election Commission of India (ECI) has issued a stern directive to all political parties and candidates, urging them to strictly comply with the Model Code of Conduct (MCC) and the specific guidelines regulating the use of Artificial Intelligence (AI) and synthetic media during the ongoing election period.

Expressing concern over the rising misuse of AI tools and deepfake technology, the ECI cautioned candidates and parties against creating or sharing synthetic or manipulated media intended to mislead voters or malign rivals. It further mandated that any AI-generated, digitally enhanced, or synthetic content used for campaign

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