One of 2024’s biggest hits and best video game movies , Sonic the Hedgehog 3 , finally showed movie audiences to what gamers have known for years — Shadow the Hedgehog is awesome. Now, it seems SEGA may want to keep that momentum going. According to a recent report, the company filed a new Shadow the Hedgehog trademark in Japan this September, sparking speculation that something big is in the works for Sonic ’s brooding rival.
Fan site Sonic City shared on X that the filing on Japan’s public trademark repository covers everything from clothing and toys to, most intriguingly, computer programs — a clue that has the fandom buzzing. While SEGA hasn’t confirmed whether this points to a new game, film, or series, the timing feels deliberate. With the success of Sonic × Shadow Gene