India’s hospitality and travel industry is experiencing a significant surge in demand ahead of the Diwali weekend, with strong bookings reported across both urban centres and popular leisure destinations. From hotels to intercity buses, travel services providers are witnessing near-peak occupancy, underscoring a broader revival in domestic tourism.
Intercity bus routes are operating at close to full capacity, with occupancy levels touching 95–100 per cent, according to industry estimates. Many operators have also reported fare hikes of 1.5 to 3 times the regular rates, indicating strong and predictable demand elasticity during the festive period.
KB Kachru, President of the Hotel Association of India (HAI) and Chairman – South Asia, Radisson Hotel Group, said the sector is seeing healthy