Cleveland’s decaying parks: Can corporate naming rights save eyesore recreation spaces?

Will corporate Cleveland want to put its branding on the city deteriorating parks and recreation centers, or will they avoid being tied to the eyesores?

That’s the question that Today in Ohio podcast hosts chewed on Friday. Mayor Justin Bibb wants to sell naming rights to generate much-needed repair funds. The city has hired the Superlative Group, a Cleveland firm that specializes in sponsorship deals, to assess whether this approach could be a viable solution to years of neglect.