OpenAI’s new text-to-video app, Sora, was supposed to be a social AI playground, allowing users to create imaginative AI videos of themselves, friends and celebrities while building off of others’ ideas .

The social structure of the app, which allows users to adjust the availability of their likeness in others’ videos, seemed to address the most pressing questions of consent around AI-generated video when it was launched last week.

But as Sora sits atop the iOS App Store with over 1 million downloads , experts worry about its potential to deluge the internet with historical misinformation and deepfakes of deceased historical figures who cannot consent to or opt out of Sora’s AI models.

In less than a minute, the app can generate short videos of deceased celebrities in situations

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