In recent years, most films have been reaching television and digital platforms within weeks of their theatrical release. Gone are the days when audiences had to wait six months or more to catch a film on TV. But one major exception has been Devara: Part 1, which released last September and still hasn’t had its television premiere until now.

Starring Jr NTR and Janhvi Kapoor in lead roles, with Saif Ali Khan and Srikanth in key parts, Devara released in theatres last year and later streamed on Netflix, where it performed well for several weeks. Despite that, the film remained off television screens for nearly a year, even though it was released in five languages.

Industry talk suggests that low satellite demand and price negotiations delayed the film’s TV debut. Broadcasters often look f

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