6 High-Street Brands That Have Had A Stylish Overhaul

The high street has experienced a great deal of turbulence in recent years with a number of British stalwarts shuttering stores, facing administration and even closing. In this landscape, where it is more important than ever that the design is meticulous in order to weather the cost-of-living crisis, a number of brands have undergone a reinvention to rise to the challenge, armed with an elevated, more competitive aesthetic.

The White Company, beloved for its cashmere socks and winter candle collection, has stepped up its game in the fashion arena this autumn, thanks to the appointment of Sheila McKain, a former designer at Donna Karen and Oscar de la Renta. Tasked with spearheading a “new clothing vision,” she has taken its minimalist, neutrals-only identity and pushed it further into Th